So I was driving home and passed this guy on the street, selling flowers. He actually looked a little silly, and perhaps a bit unstable, as he was waving like a friend, nodding hellos to everyone that drove by, in both directions, including me.
Then as I drove by another day, and he was doing the same thing, and another and another, I realized that the man was a customer service genius, not crazy.
Before long I was waving back and smiling as I drove by. If you treat people like your friend every time you encounter them, eventually they FEEL like a friend, and, in his case, are more and more likely to buy something from him one of these days.
So remember that next time you're talking to your clients. Think of ways to make them feel like they're not just a paycheck to you, make them your friends, and you'll keep a better relationship with them than you ever thought you could have.
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